Rooted in culture.Guided by memory.Driven by liberation.

The ACMM Framework™ is a culturally grounded approach that reveals the meaning beneath the data, so strategies are rooted in reality and built to transform.

Portrait with layered silhouette of head profiles

About Anneshia Hardy

Anneshia Hardy is a cultural narrative strategist, scholar-practitioner, and social impact strategist whose work explores how culture, memory, and media shape political identity and democratic participation, particularly in the U.S. South. She leads messaging, research, and digital strategies that strengthen civic engagement and pro-democracy movements across the region. She is also a doctoral student in Communication at Georgia State University researching narrative, cultural memory, media ecosystems, and political imagination.

Anneshia is the creator of the Applied Cultural Meaning & Memory (ACMM) Framework™, a methodology developed through years of applied narrative work with communities and movement partners across the South.

Across her work, Anneshia focuses on building narrative ecosystems that expand political imagination and strengthen community power.

Strategist

Develops narrative strategies rooted in culture and community insight.

Facilitator

Creates spaces for collective meaning-making and narrative development.

Scholar-Practitioner

Connects research, culture, and practice to help communities make meaning and build power.

How the ACMM Framework™
Came About

Years of working alongside communities, organizers, and cultural leaders across the Deep South revealed a persistent gap: data told us what people said, but not why they believed what they believed.

Meaning lives in culture. It lives in memory. It lives in the stories we inherit.

The ACMM Framework™ was born from nearly two decades of applied research, campaign work, and cultural analysis. It integrates narrative theory with lived experience to build strategies that are not only effective, but liberatory.

Our Why

We believe free people
must be able
to imagine themselves free.

Narrative is the pathway
to that imagination.

Grounded in Scholarship. Built in Practice.

The ACMM Framework™ integrates theories and insights from scholars and traditions that center culture, power, and meaning-making while honoring lived experience as a primary source of knowledge. Developed through applied movement, communications, and political strategy work, the framework moves beyond traditional narrative theory to examine how meaning shapes power in real-world conditions.